Amazon is an online e-commerce marketplace that is widely known all around the world. In other words, it is the most powerful as well as the largest e-commerce store in the world. According to the reports published, there are more than two hundred million items sold all across the world. There are many businessmen who sell their products on Amazon. And the main reason for their success is the product image that they upload. This is because the buyers always prefer quality images. According to them, if the image quality is good, the quality of the product will also be good.
So in this article, we are going to mention some tips and tricks for the sellers on Amazon which will help in optimizing the sale depending on the product image. So, let’s go ahead and get started:
Giving priority to the image of the product:
The main reason behind the increasing number of sales in Amazon is that it asks the seller to upload eight to nine images of the particular product which they want to sell. This will help the buyer to perfectly analyze the product from different angles which will result in an increasing number of sales. When you click the high-resolution photo, the next step is to assign as well as prioritize the angles of the image.
Following the guidelines of the Amazon:
When you are planning to prepare for setting up a fresh product or even you want to update the earlier image that you have uploaded, you need to follow the criteria that are mentioned below:
The image formats which Amazon accepts are in the form of PNG, JPEG, TIFF and GIF.
The color format which it accepts should be of CMYK or RGB.
The dimension of the photo which Amazon prefers is of 1000 megapixels (minimum). And the width of the image should be of 2560px. The other photos which you will be uploading should be of 500 pixels.
Product identifier should also be mentioned in the name of the file.
The image that you upload should not contain any text, logos, borders and watermarks.
And the main point which you need to keep in mind is the frame-rate of the photo which needs to be of 85% in white background.
The standard for high-resolution images:
The main reason behind the reputation of Amazon is setting a high standard. They mainly focus on the quality of the images. Following are some of the standards:
- Cover photos or professional forms of photography are highly restricted on this website.
- Confusing as well as gratuitous things in the image are not allowed.
- For the business of Books, videos, and Music, the product image should be under 100% frame rate, and also it should not contain any kind of promotional banner.
- The background of the image needs to be white.
- Offensive, as well as adult images, are highly restricted.
If you are a seller who is selling refurbished or used products, then Amazon is providing you with an offer-level option that helps in listing your photos on the website. This will enable the user to compare your offer. Now to add the image, you need to access various templates that are available on Amazon.
So, these are some of the tips which you need to follow to optimize the image of your product on Amazon. These tips will surely help in increasing the number of sales in the business.