9 ALTERNATIVES TO WHITE BACKGROUND PRODUCT PHOTOGRAPHY
Almost everyone understands the importance and the need of photography in digital marketing or e-commerce websites. Nowadays, customers generally prefer to buy products online. And they always purchase the products which show high resolutions photos. For this, the changing of the background of the product image can impact the identity of the brand. This is where the competition lies. A good background image can easily attract more customers and hence more sales. So, in this article, we are going to discuss nine different alternatives to white background in product photography.
Black Background:
We generally find the black background image in the luxurious products especially cosmetics, jewelry and liquor. Black Background actually helps in creating an elegant as well as a sophisticated look but at the same time, it maintains the simplicity of the product. It creates dramatic effects in the photo which seems very attractive to the customers.
Neutral Background:
Generally, everyone wants to play safe and prefers the white color background or off-white color or even grey and beige background. The reason behind this is that the neutral color describes the aesthetic beauty of the product and it suits with each and every product.
Solid Background:
Solid backgrounds are the easy options and it can be attained in an easy way by background removal process. It is something that is very different from the neutral or black background. These types of solid backgrounds add liveliness to the image.
Wooden Background:
If you want to go for something which is very creative and different, wooden backgrounds work the best. This background adds the homey effect to the photo. However, you need to choose the right type of wooden background for you. You need to try some of the pictures and select the one which works the best.
Patterned Background:
Patterned background is one of the stylish backgrounds which you can go for. You can achieve this look by removing the original background of the product. It helps in maintaining the sophisticated look of the product.
Tiles:
Tiles are such a background that can add a professional look to your product. Not only this, you can even add various effects which enhance the beauty of the photograph. For example, white-colored tiles suit the bright and light-colored image whereas black tiles for achieving a sophisticated and elegant look. So, you need to experiment and choose the appropriate one.
Textured Background:
Textured backgrounds are something very unique than the other backgrounds, So, you need to play safe with this. This is because they have a different concept. As for example, if you go for the feminine look, you need to add some glamour to the photo by adding a glittering effect which helps in enhancing the beauty of the image. Or if you want to go for a natural look, you can add grass, leaf or sand as the background effect.
Bokeh:
Bokeh is a particular technique that is applied when a part of your image is partially blurred or out of focus and you want to attain that particular look with professional effect. This is where bokeh helps in achieving a unique background.
Contextual Background:
Almost each and every buyer from the online shopping website loves to see the products which have contextual backgrounds. This background is something that they can easily visualize from their day to day lives. But for choosing that perfect background, you need to consider the situation according to the product. It totally depends up to you.
So these are some of the backgrounds which you can go for. Selecting the right background for your image enhances the entire look of the photograph and hence compliments the product.